Is PINS (Pinterest, Inc.) Halal or Haram?

Based on our AAOIFI-standard shariah screening, PINS is Halal and considered permissible for Muslim investors. It passed all 4 of 4 compliance screens including business activity review, debt-to-market-cap ratio (1.91% vs ≤33% threshold), interest income ratio (2.62% vs ≤5% threshold), and cash & securities ratio (18.01% vs ≤33% threshold).

Pinterest, Inc. operates as a global visual discovery engine where users find inspiration for their daily lives through video, product, and idea pins. Headquartered in San Francisco, the platform uses machine learning to recommend content ranging from home decor to DIY projects, generating revenue primarily through digital advertising. For Muslim investors, Pinterest represents a compelling opportunity as it fully passes AAOIFI shariah screening and is classified as Halal. The stock successfully clears all four major criteria, meaning its core business activities and financial structure align seamlessly with Islamic finance principles. Financially, Pinterest boasts a highly compliant balance sheet with a remarkable debt-to-market cap ratio of just 1.9%, indicating virtually no reliance on interest-bearing leverage. Furthermore, its interest income represents only 2.62% of total revenue, and its cash reserves stand at a safe 18.0% of market capitalization. While the platform itself is shariah-compliant, Muslim investors should occasionally monitor Pinterest's advertising policies. Since the company relies heavily on digital ad revenue, investors must ensure that the platform continues to regulate its ad space and does not disproportionately profit from non-compliant industries like alcohol or gambling. Pinterest, Inc. operates in the Communication Services sector under the Internet Content & Information industry and is headquartered in San Francisco, CA, US. The company is led by CEO William J. Ready and employs approximately 4,778 people.

PINS was screened using AAOIFI-based shariah compliance criteria. Four tests are applied: (1) Business Activity — the company's core business must not derive primary income from haram (prohibited) activities such as alcohol, gambling, tobacco, or interest-based finance. (2) Debt-to-Market-Cap — total debt must not exceed 33% of market capitalization. (3) Interest Income — interest income must not exceed 5% of total revenue. (4) Cash & Securities — cash and interest-bearing securities must not exceed 33% of market cap. PINS passed 4 of these 4 screens.

Although PINS passes all shariah screens, it does earn $110.5M in interest income (2.62% of revenue). Many scholars recommend purifying this portion by donating the equivalent percentage of any dividends received to charity. For example, if you receive $100 in dividends, you would donate approximately $2.62 to purify the income.

PINS was last screened on 2026-04-27. Shariah compliance status can change as companies report new financial data, acquire new businesses, or shift revenue streams. We recommend checking back periodically for the most up-to-date screening results.